LongTail Video Player Skinning, Plugins and Add-on Customizations
Summary
LongTail Video is the distributor of the JW Player that our platform has integrated with. LongTail Video focuses on the distribution of this player, however highlights the customization of their player and the unique needs that each installation of it requests.
Still openly promoting the JW Player as open source, LongTail Video's emphasis lies strongly around the monetization of videos, and tools to effectively collect metrics around this revenue stream.
Integration
Our integration with LongTail Video goes far beyond our usage of the JW Player. We've setup our system to allow for full customization, including styling, behavioral changes, skinning, and add-ons. This unique approach gives each community we work on a 100% distinctive feel.
Your community will not be a mirror image of another one we work on. For that reason, we will determine what type of skin and styling your video content will need, what skin should sit on top of the video player, and what add-ons your community will make best use of.
Result
The result of our working with LongTail Video to extend the JW Player is a truly versatile video experience for your community. There are various ways that this will impact your community.
The first will be visually tying the video experience within your community and outside of it when videos are embedded to your brand and image. Secondly will be tying functionality and behavior that is unique to your needs, such as closing the video with embed information and links, or having a click on the player redirect the user to your community.
Customization is something that we will work very closely with you on to ensure that your community's growth is as strong as possible, and determining how the video player can help achieve goal.
