YouTube Video JavaScript API Integration
Summary
YouTube has become one of the most recognizable online brands around the world. The technology behind YouTube, now powered by Google, enables millions of people to simultaneously view, rate, comment, embed and upload videos, in high definition, without worrying about the extreme technical requirements to do so.
This capability and scaling capacity has established YouTube as the destination for sharing videos online. It maintains the largest catalog in the world, and with Google as it's backbone for search, makes that catalog easily traversable.
Integration
Our integration with YouTube deals specifically with YouTube's embedding qualities. YouTube allows videos to be embedding across the internet, with it's standard video player and YouTube logo branded on top of the video in the bottom right hand corner.
Our decision to integrate with them, versus some of the other video networks, was based purely on scaling, capacity, and their enormous catalog. We wanted your community to have access to any video they needed to find, and we believe YouTube is able to offer that functionality.
Through our integration, your community will be able to search through YouTube, from within your community, without having to leave your domain, find the video they are looking for, and embed it on a profile, or submit it to a Video Catalog Application. The process is seamless, and brings along all relevant meta date/information such as the video screenshots, title, descriptions, tags, and duration.
This integration required us to make use of their JavaScript API, which allows us to a do a search without hitting the database, retrieve a JSON value which we then parse, and present to the user in a cohesive, intuitive way. This method decreases potential wait times for server processing, and increases user experience rates.
Result
The result of our integration with the YouTube JavaScript API is remarkable. It gives your community instant access to millions of videos, searchable within seconds, with the capacity to be embedded on a profile, added to a Video Catalog Application, and have all relevant information brought with it from YouTube.
This will impact your community dramatically. The fewer barriers to bringing new media into your community, the faster and stronger your community will grow. User's need options when working within a confided environment like a website or social network. The more options they have, the greater likelihood that they'll interact longer, and that their interactions will remain memorable.
Your community will now combine a balance of user uploaded content, which can be branded and designed to match your identity through our video player, and YouTube video content which brings a sense of authority and acceptance to your community, as the average visitor is fully aware of the power and extensive collection of YouTube.
