In today’s digitally driven world, video is currently and will remain the most popular type of content. Many businesses, regardless of their size, rely on video to connect and engage with their customers and audiences. It is not just any video, but one that is of the highest caliber and will benefit their company.
As a business, you may want to have product or company overviews or client testimonials, but lack the time, resources or technical skills to film, edit, and generate high-quality videos.
If that’s the case, then you may be relieved to learn that video editing can be easily outsourced.
However, there are numerous factors to take into account to ensure you choose the best option for video editing services.
Keep reading to learn three steps you can follow to easily and confidently outsource video editing.
Define Your Scope of Work to Outsource Video Editing
Before you outsource video editing, it’s essential to understand what a successful video looks like to you. This is defining your scope of work.
Then, translate it into a brief so that the outsourced video editor will fully understand what you really want.
The best way to define your scope of work is to start by outlining your goal(s) for the video and the audience it will address. Next, you’ll want to include any other details for your video, such as how long the video should be, the timeline the video editor has to complete the project, and any other specific requirements.
Let’s dig a little deeper into some of these components and more:
Understand Why You Need the Video
You should understand why you are making the video and for what purpose. What response do you want your audience to have? What do you anticipate will happen when someone watches your video? Is it intended to entertain, educate, recruit, or sell?
Determine What Type of Video You Want
When you understand the purpose of the video, you will quickly be able to determine the type of video you intended to create. Here are a few examples of several video types:
- Social media video
- Customer testimonial video
- Explainer video
- Product overview video
- Demo video
- Company overview video
- Tutorial video
- Educational video
- And more, including a combination of several of the above
Know Who Your Target Audience Is
Who are you aiming to connect and engage with through your videos? Knowing your target audience can tremendously assist you and the video editor in personalizing your video content to meet the needs of your audience.
Confirm When You Need the Video
How soon do you need the finished video? Identify the date you’ll use and publish your video, and allow extra time for the outsourcing of the video editing process. Keep in mind that the longer the video, the longer it can take to get a finished edit. It’s also wise to set dates for a first draft and several rounds of revisions prior to the final deadline.
Know Your Budget
What is your budget and what can you afford? The level of service and quality of the video editing you outsource will vary depending on your budget.
Consider Your Outsourcing Options
When you’re ready to outsource video editing, you must choose what outsourcing option you want to use from a variety of video editing services. To help you narrow down your options, here are some of the best solutions you can select, along with some pros and cons.
Video editing projects are frequently outsourced to freelancers. On websites like Fiverr and Upwork, there are many options to outsource video editing. You can hire cheap freelancers without any contract or commitment since a large portion of the freelancing will be project-based.
The disadvantage is that you can’t be sure the freelancer will deliver a high-quality video because they can be juggling multiple jobs at once and dividing their time and effort among them. Due to their commitment to other projects, they have limited availability and your project is not a top priority.
The majority of freelancers have low prices; however, they could also deliver low-quality work. Lastly, finding a reputable freelancer from the thousands of candidates available also requires a considerable investment of time and money. You are rarely satisfied with the first freelancer you hire.
You can post your video editing needs on social media, online groups, and marketplaces and look for services. Freelancers or companies looking for video editing work can then reach out to you to help you with your needs.
You can get video editing services at competitive and even lower prices. Similar to freelancer websites, the drawback is that excellent performance and dedication cannot be guaranteed. Additionally, there’s no guarantee that you even get the help you need.
Video Editing Companies
The best way to ensure you get the video you need is to outsource to a video editing company. A specialist video production and editing company like ClearMix has a strong track record of handling its clients video needs.
Video editing companies prioritize their time and attention to your project, and you can be sure that the video editors are reliable and skilled. The main concern for many first time video editing outsourcers is the price compared to hiring freelancers.
Choose a Trusted Partner to Outsource Video Editing To
No matter what option you choose to outsource your video editing to, you should always choose a trusted partner. Choose a video editing service provider with an available portfolio you can view so you can check out past works to determine whether they are dependable and trustworthy.
Sometimes a video editing service produces great videos, but they may not have experience with the specific type of video you need. For example, a company might produce great commercials, but they’ve never produced a client testimonial video. Each type of video has its own unique requirements to be successful.
Additionally, choose a service that is open and honest about customer feedback and client testimonials. Choose services that are transparent with their reviews where you can read positive or even negative comments about their services. By doing so, you can be sure that the service provider is competent and can be trusted.
The Ultimate Solution for Your Video Editing Outsourcing Needs
Given how important videos are to your business, you should choose a reputable and trustworthy video editing service provider that delivers the desired results. ClearMix is the top remote video editing company. ClearMix is made up of a team of professionals and experienced video editors that have produced high-quality videos for businesses including Google, Dell, and more.
We provide the highest quality videos in a cost-effective way to make sure you get the videos you need to grow your business. Get in touch with us to learn how we can help you get your videos done in less than ten days, at a tenth of the cost of a traditional studio.