Today, most companies are using video as part of their marketing strategy to reach out to customers and stand out from the competition. However, many businesses still don’t utilize corporate videography (also known as corporate video production for business purposes) fully or appropriately. We’re here to help you learn how to use video content, or corporate videography, to elevate your brand and win more business.

How To Produce Quality Corporate Videos

When it comes to producing quality corporate videos, there are a few things to consider. First, the videos should be relevant to your target audience and related to your business. Second, the videos should be well-produced with a high production value. Finally, the videos should be engaging and exciting to watch.

• Relevance: Make sure that your videos are relevant to your target audience. If you’re a business, make videos related to your business, such as product overviews, client testimonials, company overviews, thought leadership, etc.
• Production Value: One of the most critical aspects of producing quality corporate videos is a high production value. This means using good lighting, sound, and video equipment and having a skilled videographer and editor.
• Engagement: Finally, make sure that your videos are engaging and enjoyable to watch. This can be done by using creative concepts, filming in exciting locations, and including powerful visuals and animations.

Essential Elements Of Creating a Great Corporate Video

When creating a video for your business, there are some basic things you need to keep in mind to create a great final product:

Quality Sound and Audio

Quality sound helps deliver information, enhances the production value, elicits emotional responses, highlights what is on the screen, and indicates mood, which makes it a vital component to keep your content engaging to viewers. Language, sound effects, music, and even silence, when used properly, can dramatically improve the quality of your corporate video production.  We’ve all experienced a video with poor sound quality, and know how distracting it can be.

Branded Intros and Outros

Creating a video that feels like it belongs to your company is vital. This can be done by including a branded intro and outro. An introduction can set the tone for the video and help introduce your company or product, while an outro can remind audiences of who you are, what you do, and how they can contact you. Here’s an example of how ClearMix helps companies create branded intros, outros, and transitions:

Branded Graphics/Elements Throughout the Video

Including branded graphics and elements throughout the video can help to reinforce your company’s branding. You can do this by using a custom logo animation, brand fonts, color themes, or even stock footage that matches your brand.

B-Roll Footage

B-roll footage is additional footage that can be used to help illustrate your main point or story. This can be done using different video clips, photos, or text animations. The idea here is to break up the video with meaningful (on-topic) and on-brand visual elements that keep the viewer engaged and interested.

Types of Corporate Videos To Produce

There are various types of videos that you can produce to elevate your brand and win business. The most common types of videos include client testimonials, product overviews, company overviews, thought leadership, and more. Now, let’s look at each type of video and discuss why they are essential for your business.

Client Testimonials

Client testimonials are among the most potent types of videos you can produce for your business. They allow current and potential customers to hear directly from your clients about how your products or services have helped them achieve their goals or solve their problems. Not only do client testimonials help to build trust and credibility for your business, but they can also help in marketing efforts to generate leads and close sales.

Product Overviews

Product overviews are another essential type of video for businesses. They allow you to showcase your products or services in an informative and engaging way. Product overviews can be used to attract new customers, educate current customers about new features or updates to your products, and generate leads.

Company Overviews

Company overviews are a great way to introduce your business to potential customers. They give viewers a brief introduction to your company, its history, what you offer, and why you stand out from the competition. Company overview videos can also attract new customers, educate current customers about your business, and generate leads.

Thought Leadership

Thought leadership is a great way to position your business as an authority in your industry. You can use thought leadership videos to share your insights and expertise on a variety of topics related to your industry, demonstrate how you are helping to solve problems for your clients, or share your vision for the future of your industry. There are various other types of videos that you can produce to help elevate your brand and win business, such as customer case studies, product demos, event videos, and more. The important thing is to choose the type of video that will best help you achieve your goals.

How to Choose the Right Corporate Videographer for Your Business

When it comes time to choose a corporate videographer, there are a few things you need to keep in mind:

Experience and Quality

It is essential to choose a videographer that has experience producing high-quality videos. You don’t want someone to create a low-quality video that reflects poorly on your brand.

Budget

It is essential to consider your budget when choosing a corporate videographer. You don’t want to end up spending more than you can afford, or skimping on quality.

Style and Approach

When choosing a corporate videographer, keep in mind their style and approach. You want to choose someone who will work with you to create a video that aligns with your brand and achieves your goals. Review their portfolio to make sure they’ve made videos like what you are envisioning. It’s best to show them videos from their own portfolio as an example of what you want. If they don’t have any fitting videos in their portfolio, you’re better off to keep looking for a different videographer.

A Quick Recap on Corporate Videography

Using corporate videography is a great way to elevate your brand and win business. By producing quality videos relevant to your target audience, you can attract new customers, educate current customers about your products or services, and generate leads.  When it comes time to choose a corporate videographer, be sure to consider experience, quality, budget, style, and approach.

Corporate Videography: The Easy Way to Win

If you’re interested in using corporate videography in your marketing efforts to elevate your brand and win more business, but feel overwhelmed, or simply want the easy way, then schedule a call with one of our video experts at ClearMix. We’ll help you produce lead-generating content that will represent your brand well and resonate with your target audience and customers without breaking the bank.