In today’s fast-paced world, having the best video editors for hire on your side can do wonders for your marketing efforts. After all, modern consumers prefer watching videos over reading lengthy text.
If you’re wondering just how powerful these content types are, recent marketing statistics reveal that 93% of businesses have landed a new customer through social media videos.
However, we know how tedious creating content can be. That’s why we recommend looking for a video editor to elevate your online presence.
Are you ready to achieve your targets with the help of video marketing? Read on to discover how to find the ideal editors for you.
What Is Video Marketing?
We often hear the saying, “A picture is worth a thousand words.” For us, it indicates that companies of all sizes and industries can convey multiple ideas in a single image. Now, can you imagine what videos can do for your brand?
Video marketing means creating videos to promote products or services. Using videos as part of your marketing plan can drastically boost your brand awareness, traffic, and sales. After all, this content type explains ideas more effectively than just verbal descriptions.
The most common types of branded content include:
- Training videos
- Product explainers
- Testimonials
- Product demonstrations
- Case studies
One of the most critical parts of creating groundbreaking materials is video editing. Great video editing helps brands connect with their target audience more effectively.
What Is Video Editing?
Video editing is combining several pieces of footage and arranging them in the best sequence possible. The goal of this process is to remove unwanted details and create a flow to bring all components to life. This activity combines elements to make viewers feel emotionally connected to a brand.
Video editing for hire usually involves these tasks:
- Assembling raw footage
- Rearranging, adding, and removing video and audio clips
- Synchronizing rushes and sounds
- Applying color correction techniques and other enhancements
- Choosing transitions between clips
Hiring the right editors can help you produce videos that capture, engage, and convert audiences.
Which Components Should You Consider In Choosing Video Editors for Hire?
When looking for the best video editors for hire, don’t settle for the first five-star-rated one you see online. Instead, consider these four components: costs, your timeline, the editing process, and experience.
Costs
Producing a three-minute professional video can cost thousands of dollars because you need to pay for project coordination, script development, actors, stills, studio rental, etc. Specialists agree that the average cost per minute in creating videos ranges anywhere between $1,000 – $5,000.
For solopreneurs, small businesses, and startups, that may not be in the budget. Some companies like ClearMix don’t require expensive setups to create standout content.
Your Timeline
If you ask editors how long a video will take to make, they’ll likely answer anywhere between two to nine months. Even a one-minute video takes considerable time to plan, shoot, and edit.
Before committing to a project, ensure that you get the finished product on time. For instance, hiring professionals for seasonal content like Halloween, Christmas, or Valentine’s Day will be a waste if you can’t get your video on time.
Make sure you are clear with your video editor about when you need the video completed. Make sure to plan in buffer time for additional revisions and edits, otherwise you likely won’t make your deadline.
Editing Process
The editing process involves a lot of client-editor interactions because it includes multiple edits, revisions, and versions.
Before signing any contract, choose a video editor or editing company that offers transparency. They should answer questions on when you will see edited work and how long revisions take. Don’t hire editors whose procedures don’t align with your requirements.
The Video Editors for Hire Experience
As we mentioned earlier, there are various brand video types. We recommend working with a group with an impressive portfolio on the video type you need, that also matches the style of video you want.
For example, a company working with explainer videos for the past ten years might not have a testimonials portfolio, or know how to create a great testimonial video. Remember, these are two distinct content types, so it’s best to work with professionals with experiences that match your requirements.
A Caution on Working with Video Editors for Hire
While the four components discussed above are important, there is one more component to consider. And that is shooting the video.
Typically, a video editor is just that, an editor. That means they are not shooting the footage they will edit. You have to provide it.
So if you need help shooting the video footage as well, then a simple video editor for hire may not be the right fit for your project.
Which Questions Should You Ask a Professional Editor?
When looking for video editors for hire, start with their portfolio. Check out their work samples to build up questions you can ask before hiring them.
Don’t be afraid to ask questions. Doing so will help you learn how well the editor fits in with the rest of your team.
Here are a few sample questions you can ask a professional editor:
- Which companies have you worked with before?
- Which past project are you most proud of?
- How do you measure the success of a project?
- Which of your past projects would you say was the most successful?
- What are the most crucial elements of telling a brand story?
- How do you keep up with the latest video editing technologies and trends?
- How many projects are you handling right now?
- Can you give us an estimate on project costs?
- How long will our project take to complete?
- How many revisions will you allow?
Create Fast, Easy, and Affordable Videos Now
Are you looking for video editors for hire? The problem with working with production companies is that videos usually cost too much and take too long to make.
However, that’s not the case with ClearMix. At ClearMix, we help businesses develop marketing videos remotely in less than ten days—at a fraction of the cost of traditional studios.
We promise to always deliver fast, easy, and affordable videos that tell captivating brand stories. Industry leaders like Google, Dell, and Johnson & Johnson’s Ethicon can attest to our reliability and quality.
Get in touch with our video specialists now through partner@clearmix.com or +1(516) 990-1484 to request a free consultation. Together, we can achieve your marketing goals, under budget and ahead of deadlines.
