Video content is an effective way to showcase your company’s products and services. It’s also effective at showcasing how and why your company does the things that you do. But just creating video content isn’t enough. How can you get your promotional videos seen in a world that is already overflowing with content? There are some very simple video promotion ideas to make you stand out from your competitors. This article will share 10 expert tips to help you learn how to stand out on YouTube and other online platforms.
1. Keep Your Videos Short and Concise
People want to watch videos, but you don’t want to test their patience. Any promotional video should be short and to the point. YouTube and other similar sites are perfect for fast, non-skippable advertising, so you can capture your audience’s attention in just a matter of seconds.
2. Keep the Purpose of the Video in Mind
You may feel like you need to utilize video promotion ideas and create video content, but if you start a campaign without a clear purpose and goal in mind, all you’ll get is an unfocused, dead-in-the-water campaign. Before starting, you’ll need to answer some questions, particularly:
- What is the purpose of your video?
- Can it be easily shared?
- What sort of return do you want on your video?
There’s no one right answer for these questions, but each one is critical to the success of your business’s video promotion campaign. Once you have the answers and create a focused campaign, you’ll be more likely to get the most bang for your buck with your video content.
3. Use Existing Resources
An email blast is a great way of promoting your video and engaging with your existing audience. Targeting your pre-existing database of clients or potential customers can be a great way to keep your company top of mind with people who are already interested in your business, possibly giving them the final nudge they need to go from potential customer to new patron.
4. Use Animation in Your Videos
Animation is a powerful tool for any video creator, and using it is one of the best video promotion ideas around. The combination of movement, sound and color grabs your audience’s attention and keeps them engaged. It’s perfect for bringing your brand’s vision to life and connecting with prospective customers.
5. Embrace Social Media
We all know the power of social media in today’s culture. So why not use it as a tool for your YouTube video promotions? Smart, snappy video content is a great way to garner attention and get your target audience to do some of the promotional work for you by sharing your content. Whether you post on your YouTube channel, Instagram or other social media platform, your followers are already interested in your content, so give them something to share.
6. Create Teaser Videos
If you want to drive an audience to your website, post a teaser video promotion on your social media profiles. Just a snippet of the complete video along with a link to the full video on your site can boost traffic to your page.
7. Run a Complete Video Ad Campaign
Creating a video is a costly venture, so why not spend a little more money to promote it and make sure it gets views? All the major social media platforms (Facebook, Twitter, LinkedIn and Instagram) offer video promotion options and allow for specific targeting. Get as specific or general as you like, make your selections and start promoting your video.
8. Get People to Engage With Your Video
Delivering high-quality content is a great way to encourage people to engage with you and your content. But it doesn’t hurt to go the extra step and ask your customers or social media followers to share your content. It might sound awkward, but with a little thought on when and how you ask, the results can be very positive.
9. Include a Strong Call-to-Action
So what happens when you post your video content and don’t tell your viewers what you want them to do after watching? Probably nothing, which is not ideal. That’s why one of the top promotional video ideas is to include a strong call-to-action. If your goal is to raise awareness and engagement, you might want to include a CTA like “click here to subscribe” or “share.” If your goal is a little more concrete, you can include a CTA like “buy now” or “shop here” to drive sales.
10. Work With External Providers
Just because someone can point a camera and shoot video doesn’t make them an expert videographer. If you don’t have anyone in-house with that kind of expertise, it may be a good idea to partner with an outside team. That way you know you can expect high-quality, engaging video content that your audience will want to watch and share. ClearMix loves to partner with companies in their creative processes.
Make ClearMix Your Choice For Video Promotion Ideas
Now that you have some tips on how to promote videos, you need to make sure you have video content people will want to view and share on YouTube and other platforms. ClearMix works with you to create compelling, motivating video content. With these video promotion ideas and our quality video content, you’ll be able to drive the kind of sales and engagements your business needs to thrive. Check out our video pricing or read testimonials from satisfied customers. See what ClearMix has to offer your business, then reach out to us and see what video content we can create for your business.